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Rimowa Fragrance line

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A luxury luggage brand originated in 1898, in Germany. Rimowa values its art of engineering the suitcase, which is made up of Aluminum and polycarbonate. They provide a lifetime guarantee on the suitcases they produce. It’s a travel brand known for its parallel aluminum grooves and robust material. It is growing the business to be more than just a suitcase brand by launching its own fragrance line, “Rimowa New York,” which carries the feeling of travel with it.

The grooves of Rimowa have been the key element in the design process as it is what makes Rimowa unique. To give the brand an overall luxury theme I have used black and Silver color which are also the main colors of Rimowa Products.

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Project Requirement

Bottle(35ml,70ml) | Refill(35ml,70ml) | Tester | Secondary Packaging(Bottle,Refill), Collection,Merch(Sticker, ticket, postcard, luggage tag), Social media, Motion, logo

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The bottle should be Luxurious, non shatterable, travel friendly, collectible and modern. For the tester the shape should be such that the bottle can't stand on it's own. It should also have an easy refil system.

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This is my design process book for the same.

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Secondary package

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Collection

Logo

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©2020 by Rhea Agarwal

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