Costa Rebranding

Costa Coffee is a British coffeehouse chain with headquarters in Dunstable, England. Found in 1971 by Sergio Costa. It was acquired by Whitbread in 1995 and sold in 2019 to The Coca-Cola Company. Costa branches sell hot and cold drinks, sandwiches, cakes and pastries, and snacks. Costa coffee outlets are mainly targeted at the upper middle class and rich people. Its outlets can be found mainly in malls, airports, etc. where there is high footfall.

Why rebranding?

No major rebranding since several years. The product is looking to expand it’s market to the US. Packaging is very similar and it’s hard to differentiate between the products. The logo on the serving cup, the packaging, and the signage board are all different. No unique identity

Design Process

The Costa logo uses a warm, rich shade of Monarch red that signals premium quality, excellent roasting, and Costa Coffee's passion for the brand. In addition, red is a symbol of Britain, and so the logo's color scheme is reminiscent of the nation from which Costa Coffee originated. The white color represents Costa's commitment to organic products. While early Costa logos incorporated the typeface Cooper Black, the current logo uses Berlin Sans FB Demi, a font with a slightly longer S.

This is my design process booklet

New logo

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