Rhea Agarwal
Dada Exhibit



On February 5th, year 1916, the Dada art movement was established. Dadaism was an avant-garde art movement that emerged in response to the unrest and political goals of World War One. The term “avant-garde movement” tells us how art can unsettle accepted standards for traditional art and ignites social, cultural, and political uproar.
This exhibition showcases the different eras of artform like Dada, Art deco, Constructivism etc. The way of incorporating the specific art styles in the poster along with the information of the era and it’s artists gives the audience an overall hang of the movement. All elements like typography, art style, colors have been kept in mind with respect to the elements at that time. This also promotes and educates about all the artforms which people might not know about.

Poster
Typographic study
Dadaists would use as many different fonts as they wanted, would punctuate in unconventional ways, and loved to drop random alphabets or symbols throughout their pages. They would also print both horizontally and vertically on the same paper, composing indifferently in any direction. Visual impact became a vital part of their posters and every page had to explode since they wanted it to “yell” at the viewers. They achieved this with extreme hierarchy, very heavy use of capital lowercase, condensed, and light-semi-bold type.
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This is my design process booklet.

Poster

Front cover

back cover

Brochures

Envelops























